As vaccination efforts continue to ramp up around the country, one thing is certain: Many remain hesitant. This reluctance stems from a lot of things — social media, anti-vaccination groups, religious objections, the lack of long-term data. Other concerns come from our country’s history of racist experimentation in medical care and research, and this has made groups like Black and Hispanic Americans uncertain about the vaccine.
Amidst all of this, the most important factor is that accurate information is available. Healthcare organizations and our nation’s public health entities play a key role in this.
In this episode, we’re talking to Tanya Andreadis, chief marketing officer at UCLA Health. UCLA’s role in this pandemic has been significant—and challenging. In January 2021, Los Angeles County became the first county in the U.S. to reach one million cases. They’re also navigating how to reach a community that’s extremely diverse in race, language, socioeconomic status and mindsets about healthcare and the vaccine.